Privacy Policy
1. Who we are
The Wild Tales Inc. is a Guyana-based adventure travel and training operator providing expeditions, tours, fishing experiences, jungle survival and bushcraft courses, professional field support and related services. For the personal data described in this policy, The Wild Tales Inc. generally acts as the data controller, meaning that it determines why and how the data is used.
Data controller | The Wild Tales Inc. |
Business address | The Wild Tales Inc. 275 AREA J INDUSTRY East Coast Demarara Guyana |
Privacy email | info@thewildtales.com |
Website | thewildtales.com |
2. Scope of this Policy
This Privacy Policy applies when you visit the Website, submit an enquiry, subscribe to communications, request a quotation, make or join a booking, complete participant documentation, attend an activity, communicate with us, provide a review or appear in authorised media. It also covers information supplied by a lead booker, parent, legal guardian, emergency contact or business client on another person’s behalf.
Separate notices or consent requests may be provided where particularly sensitive information is collected, including medical questionnaires, minor-participant forms and promotional media releases. Those documents should be read with this Policy.
3. Personal data we collect
Depending on your relationship with The Wild Tales Inc., we may collect:
- identity and contact information, such as name, title, date of birth, nationality, address, email, telephone number and passport details where operationally required;
- booking and transaction information, including selected trip, dates, price, invoice, deposit, payment confirmation, refunds and correspondence;
- travel and logistical information, such as flight details, accommodation, transfers, visa status, dietary needs, equipment sizing and itinerary arrangements;
- emergency and insurance information, including emergency contacts, insurer, policy number, assistance contact and stated coverage;
- health and safety information, such as allergies, medical conditions, medication, injuries, fitness information, accessibility needs and information relevant to emergency care;
- minor-participant information and details of parents, legal guardians and authorised accompanying adults;
- communications, enquiries, complaints, reviews, survey responses and records of agreed changes;
- photographs, video and audio where captured lawfully and, for promotional use, subject to the applicable consent or agreement;
- technical data, such as IP address, device type, browser, approximate location, Website activity, security logs and cookie choices; and
- business-client and supplier information, including role, organisation, contract and payment administration details.
We do not intentionally collect information that is not reasonably needed for the stated purpose. Please do not send medical records, identity documents or financial information through an ordinary contact form unless specifically requested through an appropriate method.
4. How we collect information
We collect information directly from you, from a lead booker or guardian acting with authority, from travel agents or business clients, from payment and booking providers, from communications with staff, during an activity, and automatically through Website technologies. We may also receive necessary information from guides, transport providers, medical facilities, insurers, rescue providers or authorities in connection with an incident, operational change or claim.
5. Why we use personal data and our legal bases
We use personal data only where there is an appropriate legal basis. The applicable basis may vary by jurisdiction and circumstances.
Purpose | Typical data | Typical legal basis |
Responding to enquiries and preparing quotations | Contact details, requested trip, preferences and correspondence | Steps requested before entering a contract; legitimate interests in responding to genuine enquiries |
Creating and administering a booking | Identity, contact, booking, participant and payment information | Performance of a contract; steps before a contract |
Operating a trip safely and effectively | Logistics, travel details, dietary needs, emergency contacts and necessary participant information | Performance of a contract; legitimate interests in safe operations; legal obligations where applicable |
Assessing health, fitness and participation needs | Medical, medication, allergy, injury, accessibility and fitness information | Explicit consent where required; vital interests in an emergency; establishment, exercise or defence of legal claims where applicable |
Emergency response, treatment and evacuation | Identity, location, health, insurance and emergency-contact information | Vital interests; performance of the booking contract; legal obligations and legitimate interests in emergency management |
Taking and reconciling payments | Invoice, bank-transfer or payment-provider data | Performance of a contract; accounting and legal obligations; fraud prevention |
Sending newsletters and promotional communications | Name, email, preferences and engagement information | Consent, or another lawful basis where expressly permitted by applicable electronic-marketing law |
Publishing authorised photographs, video, testimonials or reviews | Image, voice, name, review and trip information | Consent or a specific licence/agreement; legitimate interests for limited factual reporting where lawful |
Website operation, analytics and security | Device, IP, logs, usage and cookie data | Legitimate interests for essential security and service operation; consent for non-essential analytics or advertising technologies where required |
Handling complaints, incidents, insurance and legal matters | Booking, communication, medical, incident and payment records | Contract, legal obligations, legitimate interests and legal claims |
6. Medical and other sensitive information
Health information is particularly sensitive. It is collected because remote-area operations may require advance assessment, risk controls, medication planning, emergency decisions and communication with medical or rescue services. Health information is not used for advertising or unrelated profiling.
Where explicit consent is relied upon, the participant will receive a specific consent statement. Withdrawing consent does not affect processing already carried out lawfully. Where current medical information is reasonably necessary to assess or operate participation safely, refusal or withdrawal may mean that The Wild Tales Inc. cannot confirm or continue participation. This decision will be based on safety and operational necessity, not marketing preference.
Access to health information is limited to authorised personnel with a genuine operational, safety, medical, insurance or legal need. Relevant information may be shared on a need-to-know basis with expedition leaders, designated medical personnel, local guides responsible for safety, hospitals, telemedicine providers, emergency services, rescue or evacuation providers and insurers.
7. Information about minors
The Wild Tales Inc. does not knowingly accept a minor for an activity without prior approval and the required parent or legal-guardian involvement. A parent or legal guardian must provide or authorise relevant personal information and complete the required consent and medical documentation. Information about minors is handled with additional care and is not used for promotional purposes without appropriate permission.
8. Who we share information with
We may share the minimum information reasonably necessary with:
- employees, expedition leaders, instructors, guides, medical personnel and authorised contractors;
- Indigenous communities, lodges, accommodation providers, transport operators, airlines, charter providers and other suppliers involved in the booked service;
- booking, payment, accounting, email, cloud-storage, communications, website-hosting, security and technology providers;
- travel insurers, assistance companies, rescue organisations, hospitals, clinics, doctors and emergency services;
professional advisers, auditors and insurers; - government, immigration, police, regulatory, tourism or judicial authorities where legally required or reasonably necessary; and
- a purchaser or successor in connection with a genuine corporate restructuring, subject to appropriate confidentiality and legal safeguards.
We do not sell personal data. We do not allow advertisers to access private booking or medical information.
9. Community partners and remote operations
Many activities rely on local and Indigenous community partners. Information such as participant names, dietary requirements, transport details, rooming arrangements and safety-relevant needs may be shared with the relevant partner where necessary to deliver the service. Sensitive medical details are shared only where there is a genuine safety, medical or emergency need and only to the extent reasonably required.
10. International data transfers
The Wild Tales Inc. operates in Guyana and works with clients, suppliers and service providers in other countries. Personal data may therefore be accessed, stored or processed outside the country where it was collected. Data-protection standards may differ between countries.
Where European Economic Area or United Kingdom transfer rules apply and information is transferred to a country not recognised as providing an adequate level of protection, The Wild Tales Inc. will use an appropriate transfer mechanism where required, such as approved contractual safeguards, or rely on a lawful exception for a necessary booking, legal claim or emergency. Service-provider contracts should contain appropriate confidentiality, security and data-processing obligations.
11. Payments and fraud prevention
Payment instructions may be issued by invoice or through an approved payment provider. Where a third-party card processor is used, the processor normally receives and processes card details under its own privacy information. The Wild Tales Inc. should not store full payment-card numbers or security codes unless a compliant system specifically requires and protects them.
Clients should verify any changed bank details through a known contact method before transferring funds. The Wild Tales Inc. may use payment and communication records to identify fraud, protect accounts and resolve payment disputes.
12. Marketing communications
Newsletter and promotional messages are sent only where there is a lawful basis. Where consent is required, it must be freely given through a separate choice and must not be a condition of booking. Every marketing email will provide an unsubscribe method. You may also withdraw marketing consent by contacting info@thewildtales.com.
Operational messages about an enquiry, booking, safety matter, payment, itinerary or required documentation are service communications and are not marketing. You may continue to receive necessary service messages while a booking or unresolved matter remains active.
13. Cookies and similar technologies
The Website uses cookies and similar technologies for essential operation and may use them for preferences, analytics, embedded media or advertising. Non-essential technologies will be controlled through the cookie-consent mechanism where consent is required. More information is provided in the Cookie Policy.
14. Retention
We keep personal data only for as long as reasonably necessary for the stated purposes, legal obligations, accounting, insurance, safety learning and legal claims. The following are working retention periods and must be confirmed against operational and legal requirements:
Record category | Normal retention approach |
Unsuccessful enquiries and quotations | Normally up to 24 months after the last meaningful contact, unless the person consents to longer marketing contact or a dispute requires retention. |
Booking, contract, invoice and payment records | Normally up to 7 years after completion or cancellation, or longer where required for tax, accounting, insurance or legal claims. |
Medical questionnaires and safety-relevant health records | Normally up to 3 years after the activity, unless an incident, insurance matter, legal claim or applicable rule requires longer retention. Unnecessary copies should be securely deleted. |
Incident, evacuation, complaint and claim files | For the period reasonably required to investigate and resolve the matter and through the relevant limitation, insurance or regulatory period. |
Marketing subscription records | Until consent is withdrawn, the address is suppressed, or the record becomes inactive under the company’s review process. A minimal suppression record may be retained to honour opt-out requests. |
Website security logs | Normally up to 12 months unless required to investigate security, fraud or abuse. |
Authorised media and testimonials | For the duration of the permission or licence and the reasonable life of published materials, subject to withdrawal rights and practical/legal limitations explained in the consent. |
15. Data security
The Wild Tales Inc. uses reasonable administrative, technical and physical safeguards appropriate to the nature of the data and the realities of remote operations. Measures should include access controls, strong authentication, restricted medical-data access, secure backups, device protection, staff confidentiality, secure deletion and incident procedures.
No internet transmission or storage system is completely secure. If a personal-data breach occurs, The Wild Tales Inc. will investigate, contain and document the incident and will notify affected individuals and authorities where required by applicable law.
16. Your rights
Depending on the law applicable to your information, you may have rights to:
- request access to personal data held about you;
- request correction of inaccurate or incomplete data;
- request deletion where there is no overriding lawful reason to retain the data;
- request restriction of certain processing;
- object to processing based on legitimate interests or to direct marketing;
- receive certain data in a portable format;
- withdraw consent at any time where processing is based on consent; and
- complain to an applicable data-protection authority.
To exercise a right, contact info@thewildtales.com. We may need to verify identity and authority before disclosing or changing information. Rights are not absolute; for example, information may be retained where required for accounting, safety records, legal claims or another lawful obligation.
17. European Union and United Kingdom visitors
Where the General Data Protection Regulation, United Kingdom GDPR or related electronic-communications rules apply, The Wild Tales Inc. will process relevant personal data in accordance with the applicable requirements. Because The Wild Tales Inc. offers services internationally and may collect health information, it should obtain professional advice on whether an EU or UK representative must be appointed and listed in this Policy.
18. Guyana data-protection framework
The Wild Tales Inc. aims to follow recognised data-protection principles, including lawfulness, fairness, transparency, purpose limitation, data minimisation, accuracy, security and limited retention. This Policy should be reviewed when the Guyana Data Protection Act 2023 and its supporting administrative framework are fully operational or amended, and whenever applicable rules change.
19. Automated decisions
The Wild Tales Inc. does not intend to make decisions producing legal or similarly significant effects solely through automated processing. Participation decisions are made by authorised personnel using the information available, safety requirements and professional judgement.
20. External websites
The Website may link to third-party services. Their privacy practices are controlled by them. You should review the privacy information of any external booking, payment, social-media, video, map, insurance or travel service you use.
21. Changes to this Policy
This Policy may be updated to reflect legal, operational or technological changes. The latest version and date will be published on the Website. Where a change materially affects an existing consent or booking, additional notice or consent will be obtained where required.
22. Contact and complaints
Questions, requests or complaints about personal data should be sent to info@thewildtales.com
We will investigate and respond within the period required by applicable law. Where relevant, you may also complain to the data-protection authority responsible for your location or the processing concerned.
2. Personal Data We Collect
2.1 Information you provide directly
We collect personal data that you give us directly when you:
- Enquire about or make a booking for an expedition
- Complete a form on our website (including our quiz or booking forms)
- Sign up to receive our newsletter or marketing communications
If you have any questions about this Privacy Statement or how we use your personal data, please contact us at info@desertislandsurvival.com.